BRUX USA News

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BRUX WMX News:

BRUX is now an official personal sponsor the 2010 WMX pro series number one points holder JP$!! Jessica Patterson!! We are very happy to have JP as another top tier rider/racer that uses, likes and endorses our BRUX performance bite.

Look for Jessica to continue her progress to bring the #1 plate home for 2010. If you see JP at the races say hello she welcomes fans!!

That girl is FAST at moto

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JP$ gets the OA with 1-2 on the day at Millville Minn.!!

BRUX rider WMX points leader Jessica Patterson comes back and does it again, picking up more valuable points on her march to the 2010 AMA Pro WMX Championship!!

(see JP helmet)

http://www.motorcycle-usa.com/714/7502/Mot...le-Results.aspx

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US National MX at Washougal,Wa

Local pro privateer and BRUX rider Chris Johnson (Ramona) goes 17th OA on the day with P14-P17 in Motos 1&2 in the Lites Class (Suzuki RMZ250 #354). Top 20 in the National!! Great stuff from Chris!!!

photo credit: panic rev .org

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Watch and support The #1 WMX rider in the US as she competes for X-Games Gold!! JP$ BRUX rider Jessica Patterson will be doing the X-Games!!

BRUX rider Jessica Patterson will compete in the 2010 summer x-games

http://motocross.transworld.net/1000...a-patterson-2/

still have not figured out how to view these TWMX videos, but here is the supposed link

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Racer X press release

http://www.racerxonline.com/article/jessica-patterson-teams-up-with-brux%C2%AE.aspx

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Interesting article in Time this week about how these types of devices improve performance.

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A Bite for Performance

by William Balanoff, DDS, MS, FICD, and Anna Pankow-Wilson, RDH

Patients visit their dentist on average four times per year, spending more time with their oral health professionals than their regular medical doctors. As hygienists and dentists work with patients on a regular basis, they gain an understanding of overall behavior and habits that will affect their patients’ health. Whether a patient is physically active, a regular soda drinker, or a nonflosser, understanding the patient’s habits leads to educated recommendations on products and service offerings from the dental professional.

As patient relationships are built on conversations about lifestyle habits that affect oral health and overall wellness, the paradigm in dentistry becomes more than just teeth and gums. Patients may not be aware of the mouth’s interconnectivity with, and effect on, the rest of the body. As dental professionals, it’s our duty to provide them with all of the necessary information and tools they need to make oral health decisions that will have a positive effect on their entire bodies.

Oral appliances are an important new component of this education process. The influence of oral appliances on the body’s physiology is not a new notion. Rather, it’s an important area that the dental industry has only just begun to explore. Considerable evidence exists regarding the beneficial use of mouthguards. Studies have shown that not only can they protect from oral-facial injuries, but using a special type of mouthwear during physical activity may enhance performance and maintain stress at a baseline level.1

A new branch of science called craniofacial neurometabolic physiology has risen from the study of mandibular repositioning through wedge bite plates. Dental professionals are at the forefront of this science and technology, playing a key role in our patients’ improved quality of life and physical performance.

Stress and health

Cortisol is often referred to as “the stress hormone.” We all require a certain amount in order to manage inflammation and other stressful events, whether physical or psychological. However, chronic or excess amounts of this hormone can be harmful and detrimental to many body functions, including muscle strength, stamina, and visual and auditory acuity. When the body is overloaded by stress, such as the “fight-or-flight” response, it reacts by clenching the teeth. Completing a circuit, it is this clenching mechanism that leads to a chain of events in the body. When pressure is exerted on the temporomandibular joint (TMJ) due to teeth clenching, the brain signals the hypothalamic-pituitary-adrenal (HPA) axis to release several hormones.

Subsequently, the adrenal gland is activated and releases cortisol, the trigger for adrenaline and immediate energy. Cortisol serves as a positive, quick energy fix when the body is confronted with stress. Yet, when not properly balanced or chronic, it is this stress hormone that can lead to fatigue, a suppressed immune system, limited peripheral vision, a decrease in metabolism, and reduced muscle-building — all actions that hinder physical activity.2

A new kind of dental appliance, performance mouthwear, now gives the dental team an opportunity to help patients achieve optimal physical performance. Differing from a nightguard that is worn to combat bruxism, Performance Mouthwear helps control the effects of stress during physical activity by working to maintain baseline cortisol levels and decrease lactic acid during exercise.

The mouthwear employs wedge bite plates that align the lower mandible through occlusal interception and stops the preconditioned “fight-or-flight” response in our bodies. By placing the bite plates over the first molars, the completion of the clenching mechanism is prevented, positioning the mandible in such a way that the head of the condyle is brought slightly out of the fossa. This relieves pressure on the TMJ and moves the lower jaw downward in a slight arc, creating the “optimal safety power position.” It is this mandibular positioning that leads to improved airflow, increased strength and endurance, and improved reaction time and visual acuity — all desirable outcomes during physical activity.

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Gabor Talmasci, the BRUX competitor, Moto 2 racer by trade, Car and Kart racer for fun!

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nice brux logo on the chin bar...

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Talma on the Moto 2 grid at his real job.

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BRUX USA Super Cross Rider Justin Keeney, helmet cam video, form his trip to Italy at the Latina round of the International SX series

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AC222 MX1 World Champion with BRUX

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We are proud to announce that Tony has won the MX1 Championship with 2 rounds to go. We are very happy that Tony has discovered that while using our simple but effective dental device he has found the benefits to be worthwhile and effective in combatting fatigue and balance issues while in competition. BRAVO TONY campione del mondo, BRAVO BRUX campione del mondo.

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Press release

http://www.racerxonline.com/article/brux-congratulates-cairoli-8-24-10.aspx

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BRUX racing along with all other San Marino GP were saddened by the racing incident that cost Shoya Tomizawa his life.

BRUX Moto 2 riders Cluzel, Talmasci and Corti finished 6,7 and 9th respectively, all in the top 10, good safe finishes for all 3.

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another 2010 Champion wears BRUX

Jessica Patterson wins her 6th WMX Championship!!!

http://www.vitalmx.com/features/Super-Spoiler-Pala-Raceway,3081

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I hope that all of you as amateur level racers and weekend pleasure riders all realize that the BRUX sports performance bite is an effective anti fatigue and supplemental comfort item for us everyday riders. Our product is not just effective at the top tier professional level but just as effective while pounding pavement for long interstate trips and dirt road DS adventures as well.

Oh yeah and even when working around the house and any strenous activity the bite will be beneficial as well. This is just an FYI concerning our product. I have worn mine on our fishing boat while heading out and bouncing off swells to the fishing grounds and when pulling up fish as well. The result was me being less beat up from pounding through the surf and no teeth gritting when cranking the reel, overall comfort level, UP.

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BRUX and Aksel Lund Svindal, World Cup Alpine Skier, World Class Athlete

Aksel Svindal has successfully tested the BRUX® in his summer training sessions (2009) carried out at Stelvio and in Chile. By the end of July he was using his BRUX® both during testing on skis and in the normal training regimen of the gym and bicycling. The three time World Cup winner has benefited from the use of the BRUX®.

Svindal immediately experienced an important increase of maximum strength during his athletic work. As stated BRUX® works to rebalance neuro-muscular tension, to prevent wear of the teeth and to prevent micro enamel fractures as the teeth are tightened during the maximum physical effort.

After realizing his own BRUX® benefits, Svindal decided use it and become the first world class skier to publicize and disseminate information about the Italian brand in the skiing world.

Just as BRUX® success has been achieved in the motorsport world, it has now happened in the Norwegian athlete's alpine skiing world. Many athletes have discovered the benefits of using the BRUX® and having the testimonial of Aksel Svindal is a great plus for the Italian company.

During sports activities, BRUX® combats the negative effects of bruxism from external interferences, especially vibration, which is present in motorsports and in alpine skiing and snowboarding. Internally the BRUX® helps lessen mandibular and cervical muscular tension thereby increasing performance. BRUX® comes with the testimonial of Aksel Svindal, a top tier world cup skier. BRUX® is the first in this discipline (alpine sports) to introduce the bite as a protective, performance balancing device, which reduces interference of the mouth on posture and acts positively on the sensitivity of the athlete.

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211 MX School onboard with BRUX sport

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Stefy Bau's 211 MX School is now a rep for the BRUX sports bite.

Who is Stefy (Stefania) Bau'?

She has been called the G.O.A.T. of women's MX!

http://en.wikipedia.org/wiki/Stefy_Bau

http://www.211mxschool.com/211_MX_school/Home.html

Another top tier moto athlete recognizes, uses and promotes the BRUX sports performance bite.

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Robert Nantista

AMA Life Member

www.bruxracing.com

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Ryan Hughes' performance supplement line RynoPower.com includes the BRUX bite as part of the program for maximum moto (and other) sports performance.

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Mark Cernicky from Cycle World Magazine reports from his SoCal Flat Track Assoc campaign.

On his way to 2nd place in the open-pro championship of the SCFTA Cernicky became one of 4-riders to dip into the 14. second lap times on his way finished 3rd ahead of national superbike champion Josh Hayes and GP Star John Hopkins in the penultimate race of Perris Raceway series double header. While biting the BRUX

mC