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AMA Discount on Schampa Apparel

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June 18, 2009

FOR IMMEDIATE RELEASE

Contact: Pete terHorst

Phone: (877) 877-8969

E-mail: pterhorst@ama-cycle.org

American Motorcyclist Association members receive discount on Schampa apparel

PICKERINGTON, Ohio -- There are times as a motorcyclist when Mother Nature is not your friend and you are confronted with rain, wind, dust, searing heat, freezing cold or worse. Thankfully, you can fight back, and one of the best reinforcements is quality gear.

The American Motorcyclist Association (AMA) is pleased to announce that Schampa is riding to the rescue with 15 percent discounts for AMA members on all Schampa.com apparel purchases such as balaclavas, facemasks, neck gaiters and high-tech undergarments.

To take advantage of the favored pricing, AMA members simply enter the discount code found in the Members Area of the AMA website AmericanMotorcyclist.com.

"Motorcyclists are always looking for ways to extend the riding season when the weather turns cold, as well as stay both comfortable and safe during hotter summer months," said Jim Moore, AMA director of business development. "Schampa offers a full line of products that help with both weather extremes, from their moisture-wicking Coolskin shirts to thermal gear that will keep you warm in harsh conditions."

Schampa sells a number of products with the specific needs of motorcyclists in mind. Popular items include balaclavas and facemasks that work well under both full-face and open-face helmets. Schampa Skinny shirts, with contour cut sleeves that help reduce arm fatigue, and Schampa insulated thermals fit nicely under either mesh or cold-weather gear, and most long-sleeved shirts include optional thumbholes that ensure the sleeve will never ride up during long rides.

"AMA members range from Baja racers to long-distant touring riders, and we're excited to extend this discount to all of them," said Schampa Owner Andy Myers. "As motorcyclists ourselves, we've learned what works in apparel, and we build that knowledge into every piece of gear we make. We know you never want to stop riding, and while we can't promise that your riding season will never end, we can promise that our gear will keep you comfortable far longer."

The Schampa discount is just the latest in a long list of more than two dozen benefits and savings for AMA members. Another great value is free AMA Roadside Assistance for members who sign-up for automatic renewal or purchase a three-year membership. For more on the benefits of AMA membership, see AmericanMotorcyclist.com and click on Member Services.

Not an AMA member? It's easy to join and redeem this valuable offer, as well as take advantage of numerous other savings. Simply log on to AmericanMotorcyclist.com, select Join/Renew in the Membership menu and follow the simple steps. AMA members receive not only a great package of benefits, they support America's leading advocacy organization for the motorcycling lifestyle.

About the American Motorcyclist Association

Since 1924, the AMA has protected the future of motorcycling and promoted the motorcycle lifestyle. AMA members come from all walks of life, and they navigate many different routes on their journey to the same destination: freedom on two wheels. As the world's largest motorcycling organization, the AMA advocates for motorcyclists' interests in the halls of local, state and federal government, the committees of international governing organizations, and the court of public opinion. Through member clubs, promoters and partners, the AMA sanctions more motorsports competition and motorcycle recreational events than any other organization in the world. AMA members receive money-saving discounts from dozens of well-known suppliers of motorcycle services, gear and apparel, bike rental, transport, hotel stays and more. Through its Motorcycle Hall of Fame Museum, the AMA preserves the heritage of motorcycling for future generations.

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